In the world of digital marketing, having the right technology at your disposal is like having a secret weapon in your arsenal. While these digital marketing tools won’t do the work for you, they can significantly enhance your efforts and help you outperform your competition.
Some of these tools are fundamental, including email marketing, web forms, analytics, and customer relationship management (CRM) software. Others are more specialized, such as keyword rank trackers and design tools. To elevate your marketing strategy, we’ve compiled a list of the essential digital marketing tools that every marketer should consider incorporating into their toolkit.
Here are the top 9 digital marketing tools to give your strategy a boost:
1. HubSpot Marketing
Price: Free to $3,200/month (enterprise plans vary)
HubSpot Marketing offers a versatile suite of tools to support your business growth at any stage. Starting with free tools like web forms and live chat, you can capture leads and run email marketing campaigns. As you scale up, advanced marketing automation capabilities become available. HubSpot integrates seamlessly with other point solutions, allowing you to manage content, social media, and engage with leads effectively. With HubSpot, you can grow your website traffic, convert leads, and demonstrate the return on investment (ROI) of your inbound marketing campaigns.
2. Ahrefs
Price: Tiered pricing from $99 to $399
Ahrefs is a comprehensive SEO tool designed to boost your website’s traffic. It boasts data for approximately 150 million U.S. keywords and even more for 150 other countries. Ahrefs excels in competitive analysis, enabling you to examine your competitors’ backlinks, top-performing pages, and content gaps in your strategy. The “Top Pages” feature reveals the highest traffic-generating pages while also providing insights into your competitors’ traffic. With its continuous feature updates, Ahrefs remains a top choice for SEO professionals.
3. All-in-One SEO
Price: Free (basic features); paid plans start at $49.50/year.
AIOSEO, an acclaimed WordPress plugin, boasts an impressive installation base of over 2 million users. It comes with various features to optimize your website and content for search engines. AIOSEO offers an actionable checklist to help fix errors and maximize click-through rates. It also allows for whole-site audits, WooCommerce page optimization, and improvements in local SEO.
4. Sender
Price: Free Forever; tiered pricing from $8 to $29/month (custom pricing for enterprises)
Sender is a cost-effective email and SMS marketing automation tool designed for marketers. It stands out with a user-friendly drag-and-drop email builder, premade templates, and high-converting popups like “spin-to-win” to attract quality leads. Sender empowers e-commerce stores with automated workflows, personalized welcome emails, and abandoned cart recovery emails to boost sales and build loyal customer relationships.
5. SE Ranking
Price: 14-day free trial; tiered pricing from $55 to $570
SE Ranking is a robust SEO suite catering to the needs of SEO professionals at in-house teams and digital marketing agencies. It offers data-driven insights into competitors and site audits, identifies top-ranking pages and keywords, assesses backlink quality, and uses AI to streamline content creation. SE Ranking’s machine learning and AI algorithms provide high-quality data and SEO recommendations, adapting to the dynamic SEO landscape.
6. Brafton
Price: $100 per user per month, with custom enterprise pricing
Brafton‘s Content Marketing Platform is tailored for content marketers, streamlining content creation and management. The platform includes best-practice workflows, a content library for organizations, and a content calendar that adjusts timelines based on workflow progress.
7. Omnisend
Price: Tiered pricing, with free options and plans up to $59 per month
Omnisend is an email and SMS marketing platform designed for e-commerce brands. It excels in email and SMS automation, helping you automate marketing actions and send messages at the optimal time. The platform offers intuitive email and form builders, with a focus on e-commerce, to drive signups and sales.
8. Clockify
Price: 7-day free trial; free plan available; tiered pricing from $3.99 to $11.99
Clockify isn’t an SEO tool, but it’s a valuable resource for time management within your marketing agency. It allows you to track billable hours, monitor finances, assess business profitability, manage teams efficiently, and generate invoices—all in one app.
9. ProofHub
Price: Tiered pricing with fixed rates of $49 and $89/month (unlimited users)
ProofHub offers a comprehensive platform for real-time communication, campaign planning, task assignment, and progress tracking. It streamlines marketing campaigns, aligns resources, and customizes workflows, allowing teams to work cohesively. With real-time insights into campaign progress and performance, you can adjust your strategy as needed, eliminating the need for multiple tools.
These digital marketing tools can empower your marketing strategy and help you achieve your goals more effectively. Stay tuned for Part 2 of our series on the best digital marketing tools!
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