Digital marketing tools play a pivotal role in modern marketing strategies, offering a plethora of solutions to streamline, enhance, and optimize digital campaigns. From lead generation and content optimization to analytics and communication, these tools are the backbone of successful marketing efforts in today’s digital landscape.
Whether you’re seeking ways to boost engagement, refine SEO strategies, or streamline team communication, the right digital marketing tools can be game-changers, propelling your brand’s online presence to new heights.
Welcome back to our series on must-have digital marketing tools. Let’s dive into the second part, exploring more tools to empower your marketing strategies.
Here are the next nine digital marketing tools to supercharge your strategy:
1. Pointerpro
Price: Starts with a free trial and subscription from $33 per month.
Pointerpro is a robust lead-generation tool that your marketing team should consider. Their ReportR pack allows respondents to receive a personalized PDF report based on their answers immediately upon completion. Seamless integration with your existing marketing stack via webhooks, Zapier, or Integromat enables easy transfer of leads to your CRM or email marketing tool, initiating effective nurturing campaigns.
2. Yoast
Price: The Yoast plugin for WordPress is free, with paid premium plans based on the number of monitored sites.
Yoast is a widely popular plugin compatible with both Gutenberg and the Classic editor in WordPress. It’s an exceptional tool for optimizing your content for search engines. Yoast helps in selecting cornerstone content, focus keywords, individual content URLs, and internal links to boost your rankings. Additionally, it assesses your page’s readability with a Flesch Reading Ease score, and it’s regularly updated to align with Google’s algorithm changes.
3. Slack
Price: For small or medium companies, the service is free of charge. However, enterprises are subject to custom pricing.
Slack is a leading communication platform in the business realm. Its channel-based structure ensures focused and uninterrupted business conversations, eliminating tangents and distractions. Slack promotes collaboration, breaks down silos, and streamlines communication between teams. It’s a valuable networking tool in the digital marketing space, offering the flexibility to join or leave channels as needed. Its wide-ranging integrations amplify its power, allowing integration with various tools for tasks like A/B test results, analytics notifications, and more.
4. Trello
Price: Ranging from free plans to $20.83 per month for enterprise
Trello is a widely adopted content management tool used for brainstorming and planning.
It’s free for small teams and businesses, and it provides a visual platform for remote or global teams to collaborate. Assigning multiple employees to cards streamlines task delegation, offering clarity on responsibilities and deadlines. Trello enhances collaboration and project management, making it easy to track progress.
5. DataFeedWatch
Price: Plans start at $69 per month.
DataFeedWatch, by Cart.com, is a top feed marketing and PPC automation solution used across 60+ countries and on 2000+ eCommerce channels. It allows optimization of product feeds using existing data, managing and rectifying product data errors, and enhancing titles and image sections for each sales channel. It automates text ad creation based on your product catalog and assists in devising an effective pricing strategy, offering insights on competitor prices.
6. Canva Business
Price: Free plans available; $12.95 per month for teams; custom pricing for enterprises
Canva Business is a user-friendly, drag-and-drop design platform that enables users to create images using custom pictures, icons, shapes, and fonts from Canva’s extensive catalog. It’s a visually pleasing and simple way to design logos, presentations, or graphics tailored to your team’s needs, eliminating the need for an experienced designer.
The dynamic and diverse array of digital marketing tools serves as the cornerstone of a successful online marketing strategy. These tools not only simplify complex tasks but also offer insights and capabilities that empower marketers to refine their approach, engage audiences effectively, and achieve their business goals in the digital realm. Stay tuned for Part 3, where we’ll unveil more digital marketing tools to elevate your strategies.
7. Google AdWords
Price: Operates on a pay-per-click model
Google AdWords stands as one of the prime options for promoting your business within Google’s search engine results. Its payment structure relies on pay-per-click or pay-per-call methods.
The platform incorporates the Google Keyword Planner, enabling meticulous research for keywords essential to your ad and content. Setting budget caps ensures controlled spending while directing a steady stream of potential leads to your website.
AdWords effectively showcases your products or services when specific queries arise on Google’s results pages. For example, if a user searches for “the best CrossFit gym in Austin,” leveraging AdWords can secure a prominent position on the page, attracting high-intent visitors beyond organic search results.
8. Google Analytics
Price: Free
Google Analytics is the unrivaled standard in website analytics, a must-have proficiency for modern digital marketers.
At its core, Google Analytics reveals visitor details, their origins, and which pages they frequent the most on your website. Its functionalities extend to setting conversion-tracking goals, optimizing e-commerce setups, and tracking user engagement through events.
For any digital marketer, Google Analytics is an indispensable tool, providing essential insights and statistics for informed decision-making. To delve deeper into its capabilities, explore The Ultimate Guide to Google Analytics in 2019.
9. Whatagraph
Price: The pricing model is tiered, starting at $199 per month.
Whatagraph serves as an all-in-one solution to amalgamate, visualize, and disseminate marketing data. This platform is a favored choice for agencies and in-house marketers, offering automated, visually appealing reports across diverse marketing platforms.
With over 40 data sources available, including Google Analytics/GA4, Google Search Console, TikTok Ads, Pinterest, Meta, YouTube, and Google Ads, Whatagraph covers a broad spectrum. Utilize over 100 report templates for customization and create insightful reports and dashboards. Further customization, branding, and seamless sharing options are available, offering advanced report personalization, white-labeled reports, and live dashboards.
Related post: Affiliate Marketing Guide for Beginners: Passive Income
Discussion about this post